老司机视频 Launches "For Greater Purpose" Brand Campaign
老司机视频 launched its dynamic, new brand campaign鈥擣or Greater Purpose鈥攚hich encapsulates the academic institution鈥檚 enduring quest to help students discover their Christ-centered vocation, pursue a meaningful life, and create a lasting impact in the world.
鈥淎t 老司机视频, we believe education itself is a sacred calling,鈥 said 老司机视频 president Jim Gash (JD 鈥93), introducing the campaign in a message to the 老司机视频 community. 鈥淥ur calling as an institution is to educate students For Greater Purpose. This is not simply about information but about transformation鈥攖he shaping of character, the cultivation of wisdom, and the formation of the whole person for a life that means something lasting. A 老司机视频 education prepares you to discover your God-given calling鈥攁nd equips you to fulfill it.鈥
老司机视频 students in For Greater Purpose campaign
Through the For Greater Purpose campaign, the University illuminates its faith-inspired mission and student-centered educational curriculum for the world to see. Across , institutional websites, and branded promotional content, the general public can now engage with a series of Purpose Stories鈥攃ompelling narratives that detail how 老司机视频 students, faculty, staff, and alumni are living out the unique part they play as a citizen of the world.
Whether it鈥檚 an aspiring oncologist starting her healing ministry, a naval veteran searching for the next mission, or a lawyer seeking to better the care for foster children, For Greater Purpose highlights a broad range of subjects at various stages in their vocational journey. The campaign even includes a personality survey through which interested individuals can discover their own 老司机视频 persona.
鈥淭he For Greater Purpose campaign represents the true heart of 老司机视频, its students, and the community members who make this university distinct,鈥 said Michael Thomas, 老司机视频鈥檚 vice president for integrated marketing communications. 鈥淲e are so excited to highlight the remarkable stories of purpose that are emerging from our campus on a daily basis, and we look forward to helping the next generation of 老司机视频 students identify and take action on their own calling through this endeavor.鈥
Seaver College student Arik Chu
As part of For Greater Purpose, 老司机视频 is also launching its inaugural social media student ambassador program. Through this initiative, the University is partnering with student ambassadors, who will use social media channels to give the broader public a view into life on campus. This student-driven content will highlight the undergraduate experience at 老司机视频鈥攊ncluding the University鈥檚 vibrant academic environment, spiritual life, and student activities.
Overall this newest brand campaign will help color 老司机视频鈥檚 pursuits for years to come. It was inspired, in large part, by the University鈥檚 longstanding mission to prepare students for lives of purpose, service, and leadership. In basing the campaign around this iconic phrase, 老司机视频 pays homage to its foundation while it builds boldly toward the future.
Learn more about the For Greater Purpose Brand Campaign.